Sony Pictures Entertainment has announced it is planning to expand the reach of Animax, Japan's most watched cable/satellite network, to other countries in Asia. Animax Asia will be available in Taiwan, Hong Kong, the Philippines, and Indonesia, with more countries eventually to follow.
Excerpts from press release: Animax Asia will be launched as a collaboration between SPTI's teams in Singapore and Tokyo, with the Singapore team contributing to market knowledge and the operations of the network with Tokyo contributing the expertise on the brand and animé.
Animax Asia will be broadcast region-wide via three dedicated, highly customized services for Taiwan, Hong Kong and Southeast Asia. Targeting the youth and young adult audience, the service will be an encrypted service and distributed via satellite and cable. Basic cable carriage agreements have already been lined up in key territories including Taiwan, Hong Kong, Philippines and Indonesia.
About Animax Japan Animax is a 24-hour non-stop animation channel featuring the top anime shows Japan has to offer. Animax is the one stop destination for animé fans of all ages, and can be enjoyed by the entire family. Offered on SkyPerfecTV!, SkyPerfecTV!2, and Cable Television, Animax is currently viewed in 4 million households (Oct. 2003.)
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