According to ToonZone Cartoon Network's Adult Swim Action, the Saturday-night block featuring exclusive animé programming, achieved a 49% delivery growth in its target demographic of adults eighteen to thirty-four (249,000 viewers) compared to the same time period last year. Additionally, ratings for adults eighteen to thirty-four grew by 25% (0.5 average). Among men eighteen to thirty-four, delivery grew by 85% (154,000 viewers), as ratings (0.6) increased by 50%. The block ranked #1 on all cable in its time period with viewers twelve to twenty-four.
All four telecasts of DragonBall Z (Monday through Thursday, 6:30 p.m.), whose ratings have increased since new episodes premiered on September 16, 2002, ranked among the top 50 programs on ad-supported cable for the week in household delivery. Thursday's telecast topped the group, ranking #25 with 2,344,000 homes and a 2.9 household rating.
RATING PERIOD: Monday, October 7, 2002 to Sunday, October 13, 2002 SOURCE: Turner Entertainment Research from Nielsen Media Research data. NOTES: All ratings based on coverage homes for the network.
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